Wednesday, August 26, 2009

Denim Therapy

In a distressed economy, how ironic is it that distressed jeans are a fall fashion must-have?
While distressed denim is all the rage right now, they can reach a point of no return when it comes to rips and holes in your favorite jeans. Those worn-in, ripped-up jeans you'd usually wear to wash your car are being pegged for casual evenings as well as for weekend affairs.
Take your pick from the super-skinny, classically straight, boyfriend, boot-cut, dark-wash and acid-wash styles.

Denim is the fashion industry's shining star right now. Though clothing sales overall have dropped, denim sales have increased about 4% this year over last. Women's jeans have had the most significant increase, with sales up 5% over last year.

Jean makers worlwide have to constantly innovate and invest to offer premium details for less than $100 a pair.
Its same old style with a new name like Gap, which recently redesigned every jean style in its inventory and re-introduced them under the 1969 Premium Jeans collection, named for the year in which the retail chain was started. Calvin Klein is launching its BODY jeans this fall with the sizzling Eva.
The biggest insight to buying denim is:
“People want denim to fit them like a dream” dont they? “Women walk into the stores, try on a pair of jeans, and the first thing they do is turn around and look at their butts. They have to have a rock-star butt or they aren't going to wear those jeans. That's what all denim brands need to focus on to get it right. Answer this insight and you have the customer forever.

Our fave celebs are tearing it up in distressed denim...

We've noticed recently that our favourite celebs have been stepping out in battered, ripped jeans - so much so that they've taken over from big shoulders as the hottest celeb trend of the season! From washed out, baggy boyfriend jeans with rips in the knees, to super-skinny styles with slashes across the top, torn denim is the A-list look du jour. Check out our pick of the hottest styles - from Cameron Diaz's casual traveller look to Rihanna's fierce nightime outfit, to Kareenas casually formal denims. Of course, the celebs are probably rocking pricey designer denims, but luckily this is a look that you can easily recreate. Just get your scissors out, snip a few holes in an old pair of jeans, fray the edges a little bit and voila - you're bang on trend!







Everybody loves a pair of impressive Jeans. Though the ripped denim jeans didn't play a huge part of fashion scene, this spring the 90s are ruling the streets and cities with the return of ripped denim jeans. Ripped denim in 2009 is certainly sexy than dirty and revealing - possibly more than ever. We have seen celebrities who's rocking on this trend and spending hundreds of dollars on designer denim jeans. One of the few celebrities are Lindsay Lohan, Katie Holmes, Rihanna, Kate Beckinsale and many more celebrities are sporting a ripped denim jeans that gave the denim a distressed, vintage feel. Have you got your pair yet?

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