Battle of the Titles

As I read magazine after magazine I see so many reports and fashion pages that are just not comprehend able. While the fashion week recap is made easy for the readers I wonder what were the magazines thinking while shooting some of the inside pages like these



Who follows this fashion?

Vogue the fashion bible as its called, the 'it' fashion magazine has just so much of it that it can actually cause nausea.


Marie Claire - different, has substance, but far from fashion.(Please stop calling yourself a fashion magazine);


Grazia - chic; high street, relatable;


Bazaar - fashion simplified; easy.


Elle - lost.

Cosmopolitan - wheres the fashion? The cleavage is so overpowering that one cannot look beyond.

While each one attempts to claim the highest readership and circulation don't know which one actually thinks of what the reader wants.
If only magazines understood that consumers don't know fashion, they actually read magazines to know how fashion can be simplified for them. Or how they can get fashion that's easy on the pocket as well. Our magazines are so stuck in chasing what they wish to sell vs. what the customer wants to buy in these cash crunched times.
So all you fashion mags... go back to your readers and ask them what they really want and you are sure to win the battle of the titles.

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