Monday, March 7, 2011

The blue tin turns 100

Wow I didn't know it was that old, but it is. The cream which I remember using as a child is celebrating 100 years of skincare

As an extension of its commitment to connect with consumers and celebrate 100 years of better skin care, NIVEA will serve as sponsor of Rihanna’s tour, which will span across North America and Europe beginning at the end of May. The multi-city tour will include consumer engagement through NIVEA and Rihanna owned social media channels and will feature various NIVEA-branded activations.

Enlisting global music icon Rihanna will lend her voice to the anniversary campaign. Wow!!!

Miss my blue tin:)



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